Raina Merchant, MD, MS
Direct of Center for Digital Health and Associate Professor of Emergency Medicine at the University of Pennsylvania
Public Health Interests
Current Public-Health Related Activities
Dr. Raina Merchant's research is at the intersection of digital media and health. She has specifically conducted projects evaluating health behaviors and communication on digital platforms like Facebook, Twitter, Yelp, Instagram, and Google. One of her projects in this area involves “banking language” through the development of a unique longitudinal database of social media data merged with health record data. Much of her work also bridges new technologies in the field of cardiovascular health and resuscitation science. In this context, she is the Director of the MyHeartMap Challenge, a social media and crowdsourcing project aimed at improving (automated external defibrillator) AED access and awareness by engaging the public to serve as citizen scientist.